Advertising. Does advertising annoy you? No prizes for guessing that it annoys me as I’ve just launched into a discussion on the subject.
Advertising with silly tunes – I believe in the industry it is said that if you really have nothing to say about a product, just sing about it. Guess what? The ‘nothing to say’ thing? It shows.
Adverts that SHOUT AT ME! I can tell you now, shouting is probably the quickest way to annoy me.
Ads that portray men as dirty / annoying / moronic. (Tick any or all as applicable). I actually find these offensive because they categorise and ultimately portray all men in a negative way; in just the same way as was done to women for many, many years. Just for the ad men’s edification, I’d like to state here that two wrongs don’t make a right.
Those that show ludicrous amounts of dirt and grime. Has anyone noticed just how filthy the Cillit Bang family are? Seriously, I think this is more than even Aggie and Kim could cope with – sinks and baths look as if the entire Wigan rugby team has bathed post match every night on a wet wintry season with no interim clean-ups.
And my absolute bệte noir – the thing I hate the most? The ads that continue to portray home life as some kind of impossibly happy clappy land in which the young, attractive and perfectly made-up women are so unruffled by their family’s continuing clumsiness and thoughtlessness that when little Johnny slops batter mix all over their expensive cashmere jumper they smile indulgently because they know that Vanish is all that is needed to save the day. When Pogo the pooch potters across the clean kitchen floor with muddy paw prints (because some numbskull has left that back door open again) they gleam with inner warmth, knowing that a dose of Flash is all that’s needed to save the day. And the one that gets me the most….when little Johnny tries to force his dirty bicycle into the dishwasher because he’s seen how clean and bright the ‘XYZ’ dishwasher tabs make Mummy’s crockery look….and Mummy just stands by, smiling indulgently.
Who are all these people? Maybe it reveals a lot about me when I say that I wouldn’t have found it all so cute. In fact I suspect there would have been a good deal of sighing, eye-rolling and dare I say it, even growling going on in there. As for the intellect of the child with the bike and dishwasher? Well that would just plain have worried me.
These ads don’t reflect real life but just as photoshopped images of underweight superstars and models give us impossible benchmarks to reach in terms of our appearance, product advertising similarly portrays a world where no one is ever tired, frustrated or grumpy, simply because there is no need to be if we have ‘Cillit Bang’ [or whatever] at our sides.
This ad has just about all of the above (minus the vacuous female and her equally stupid child). Depending on your mood it could either annoy you or make you smile that advertisers think we are so very easily duped. …Then again, they keep making these things, so perhaps they’re right.